The application of psychological theories for an improved understanding of customer relationships
Marnix Salim Bügel
| Year of publication: |
2010
|
|---|---|
| Authors: | Bügel, Marnix Salim |
| Publisher: |
[Enschede] : Ipskamp Drukkers |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Corporate Social Responsibility | Corporate social responsibility | Sozialpsychologie | Social psychology | Kundenmanagement | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 176 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Groningen, Univ., Diss., 2010 |
| Notes: | Met lit. opg. - Met samenvatting in het Nederlands |
| ISBN: | 978-90-367-4381-5 ; 90-367-4381-8 |
| Classification: | Angewandte Psychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008647737