The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables
Year of publication: |
1998
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Authors: | Simpson, Penny M. ; Brown, Gene ; Widing II, Robert E. |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 17.1998, 2, p. 125-136
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