The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes
Year of publication: |
1994
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Authors: | Siguaw, Judy A. ; Brown, Gene ; Widing II, Robert E. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 31.1994, 1, p. 106-116
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