The long-term impact of new-product introductions and promotions on financial performance and firm value
Year of publication: |
2003 ; Rev.
|
---|---|
Authors: | Pauwels, Koen ; Silva-Risso, Jorge M. ; Srinivasan, Shuba ; Hanssens, Dominique M. |
Publisher: |
Hanover, NH : Tuck School of Business at Dartmouth |
Subject: | Marketingmanagement | Marketing management | Innovation | Unternehmenswert | Firm value |
Extent: | Online-Ressource (45 S., 157,90 KB) graph. Darst. |
---|---|
Series: | Tuck School of Business working paper / Tuck School of Business at Dartmouth. - Hanover, NH, ZDB-ID 2452634-4. - Vol. 2003-05 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Literaturverz. S. 40 - 45 Systemvoraussetzungen: Acrobat reader |
Source: | ECONIS - Online Catalogue of the ZBW |
-
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa, (2022)
-
The value of marketing innovation : market-driven versus market-driving
Tang, Ya, (2021)
-
Amoako, George Kofi, (2019)
- More ...
-
Product innovations, advertising spending, and stock returns ; Report No. 06-110
Srinivasan, Shuba, (2006)
-
Product innovations, advertising, and stock returns
Srinivasan, Shuba, (2009)
-
Long-term performance impact of new products and promotions in the auto industry : Report No. 03-110
Pauwels, Koen, (2003)
- More ...