The attitude toward advertising in general and attitude toward specific ads : is it the same influence whatever the countries?
Year of publication: |
2012
|
---|---|
Authors: | Dianoux, Christian ; Linhart, Zdenek |
Published in: |
Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 6 – 8, 2012, Vienna, Austria. - Vienna : Inst. for Export Management, Vienna Univ. of Economics and Business, ISBN 978-3-9503290-1-8. - 2012, p. 15-23
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Vergleich | Comparison | Frankreich | France | Tschechien | Czech Republic |
-
Purper, Guido, (2005)
-
Millan, Elena S., (2010)
-
Bremser, Kerstin, (2018)
- More ...
-
Half or full page for print ADS? : the case of a well known brand in three European countries
Dianoux, Christian, (2008)
-
Dianoux, Christian, (2008)
-
Some issues about print ads in France and Czech Republic
Dianoux, Christian, (2008)
- More ...