THE ATTITUDES AND PURCHASE INTENTIONS TOWARDS PRIVATE LABEL PRODUCTS, IN THE CONTEXT OF ECONOMIC CRISIS: A STUDY OF THESSALONIAN CONSUMERS
Year of publication: |
2016-09-10
|
---|---|
Authors: | CELA, Samit ; CAZACU, Stela |
Publisher: |
Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit |
Subject: | Attitudes | Consumer Behavior | Crisis | Food Private Label Products | Own Label | Purchase Intention |
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