The attitudes of Saudi youth toward U.S. apparel brand names
Year of publication: |
January-February 2018
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Authors: | Abalkhail, Tagreed Saleh |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 1, p. 58-68
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Subject: | American US | apparel brand names | attitude | Saudi Arabia | Saudi-Arabien | USA | United States | Bekleidung | Clothing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Jugendliche | Youth | Markenführung | Brand management |
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