The B2B digital marketing practice : towards an exploration of the "hidden"
Year of publication: |
2021
|
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Authors: | Yadav, Shiv Shankar Kumar ; Bansal, Sanjeev |
Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8143, ZDB-ID 2170808-3. - Vol. 14.2021, 4, p. 391-410
|
Subject: | B2B | business | content analysis | computer aided | content mining | QDA Miner | B-to-B-Marketing | Business-to-business marketing | Bergbau | Mining | Online-Marketing | Internet marketing |
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