New business client acquisition using social networking sites
Year of publication: |
2013
|
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Authors: | Kazienko, Przemyslaw ; Szozda, Natalia ; Filipowski, Tomasz ; Blysz, Wieslaw |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 23.2013, 2, p. 93-103
|
Subject: | Client acquisition | Online social system | Social networking site | Business hubs | Marketing | Business market | Industrial market | B2B | Social networks | Soziales Netzwerk | Social network | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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