The battle between portals and multimedia content sites in the UCC market : who is stronger in terms of brand equitiy?
Keunyeong Yi and Wi-Geun Kim
| Year of publication: |
2008
|
|---|---|
| Authors: | Yi, Keunyeong ; Kim, Wi-Geun |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 10.2008, 3, p. 112-121
|
| Subject: | Social Web | Social web | Digitale Plattform | Digital platform | Multimedia | Content Management | Content management | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003756168