The benefits of consumer rebates : a strategy for gray market deterrence
Jianqiang Zhang (Research Center of Brand Marketing & Communication, Jiangsu Normal University, Xuzhou, China)
| Year of publication: |
2016
|
|---|---|
| Authors: | Zhang, Jianqiang |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 251.2016, 2 (1.6.), p. 509-521
|
| Subject: | Supply chain management | Rebate | Gray market | Parallel importation | Lieferkette | Supply chain | Grauer Markt | Grey market | Markenrecht | Trademark law | Illegaler Handel | Illicit trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2015.12.031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011444342