The best match-up of airline advertising endorsement and flight safety message
Year of publication: |
2016
|
---|---|
Authors: | Kim, Seongseop ; Wang, Kuo-Ching ; Jhu, Wan-Ting ; Gao, Yang |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 11, p. 2533-2552
|
Subject: | Advertising | Airlines | Age groups | Air transport | Luftverkehr | Werbung | Fluggesellschaft | Airline | Werbewirkung | Advertising effects |
-
Airlines : standardize your international advertising!
Décaudin, Jean-Marc, (2023)
-
Influence of advertising on brand personality in the airline sector : the case of Spain
Cervera-Taulet, Amparo, (2013)
-
Factors affecting brand image of airline industry in Nepal
Pokhrel, Priyanka, (2022)
- More ...
-
The best match-up of airline advertising endorsement and flight safety message
Kim, Seongseop (Sam), (2016)
-
The role of family decision makers in festival tourism
Kim, Seongseop, (2010)
-
Which endorser and content are most influential in Korean restaurant promotions?
Kim, Seongseop, (2013)
- More ...