Which endorser and content are most influential in Korean restaurant promotions?
Seongseop (Sam) Kim; Kuo-Ching Wang; Tae Hong Ahn
| Year of publication: |
2013
|
|---|---|
| Authors: | Kim, Seongseop ; Wang, Kuo-Ching ; Ahn, Tae-hong |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 33.2013, p. 208-218
|
| Subject: | Gastronomie | Restaurant industry | Werbeplanung | Advertising planning | Urlaubsverhalten | Holiday behaviour | Japaner | Japanese (People) | Werbewirkung | Advertising effects | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009746391