The best practice of marketing strategies for the Malaysian business event industry from experts' perspective
Year of publication: |
2022
|
---|---|
Authors: | Hazira, Mohd Nasir ; Zairul, Mohd Mohd ; Amin, Muslim ; Zamzuri, Norol ; Zairul, Mohd Mohd |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 5.2022, 2, p. 413-434
|
Subject: | Business events | Event management body of knowledge model | Marketing strategies | Qualitative research | Marketingmanagement | Marketing management | Event-Marketing | Event marketing | Malaysia |
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