The big brand challenge : are we jumping on the brand wagon? ; ESOMAR seminar, Berlin (Germany), 9th - 11th October 1996
[ed.: Ulrike Schöneberg]
| Year of publication: |
1996
|
|---|---|
| Other Persons: | Schöneberg, Ulrike (contributor) |
| Institutions: | European Society for Opinion and Marketing Research (contributor) |
| Publisher: |
Amsterdam |
| Subject: | Markenpolitik | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IV, 258 S. : graph. Darst. |
|---|---|
| Series: | ESOMAR publication series. - Amsterdam. - Vol. 203 |
| Type of publication: | Book / Working Paper |
| ISBN: | 92-831-1247-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004328208