Changing business dynamics : the challenge to marketing research; 49. ESOMAR Marketing Research Congress, Istanbul, 8. - 11. September 1996
Year of publication: |
1996
|
---|---|
Other Persons: | Schöneberg, Ulrike (contributor) |
Institutions: | Marketing Research Congress <49, 1996, Istanbul> (contributor) ; European Society for Opinion and Marketing Research (contributor) |
Publisher: |
Amsterdam |
Subject: | Marktforschung | Market research |
Extent: | IX, 752 S |
---|---|
Conferences: | ESOMAR Marketing Research Congress ; 49. (Istanbul) : 1996.09.08-11 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
ISBN: | 92-831-1242-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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