The born global firm : a challenge to traditional internationalization theory
Gary A. Knight and S. Tamer Cavusgil
| Year of publication: |
1996
|
|---|---|
| Authors: | Knight, Gary ; Cavusgil, S. Tamer |
| Publisher: |
[Greenwich, Conn.] |
| Subject: | Multinationales Unternehmen | Transnational corporation | KMU | SME | Globalisierung | Globalization | Internationales Marketing | International marketing | Industrieländer | Industrialized countries |
| Extent: | 16 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | In: Advances in international marketing, Vol. 8.1996 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001755036