The bottom dollar effect : the influence of spending to zero on pain of payment and satisfaction
Year of publication: |
2014
|
---|---|
Authors: | Soster, Robin L. ; Gershoff, Andrew D. ; Bearden, William O. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 3, p. 656-677
|
Subject: | Verfügbares Einkommen | Disposable income | Private Finanzplanung | Personal finance | Zufriedenheit | Satisfaction | Kaufentscheidung | Purchase decision | USA | United States |
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