Tracking costs of time and money : how accounting periods affect mental accounting
Year of publication: |
2010
|
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Authors: | Soster, Robin L. ; Monga, Ashwani ; Bearden, William O. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 4, p. 712-721
|
Subject: | Konsumentenverhalten | Consumer behaviour | Zeitökonomie | Economy of time | Verhaltensökonomik | Behavioral economics | USA | United States |
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