The Brand Creation Process in the Information Technology Sector: The Case of Brasil IT+
Year of publication: |
2013
|
---|---|
Authors: | Ringer, Naya Jayme ; Giraldi, Janaina de Moura Engracia ; Capellaro, Angelica Ferreira ; Amui, Lara Bartocci Liboni |
Published in: |
International Journal of Business Administration. - International Journal of Business Administration, Sciedu Press. - Vol. 4.2013, 2, p. 27-38
|
Publisher: |
International Journal of Business Administration, Sciedu Press |
Subject: | IT sector | Sector brands | Brazil |
-
Arora, Ashish, (2008)
-
Scumparim, Daniel, (2009)
-
Sproll, Martina, (2010)
- More ...
-
Paterlini, Matheus Arantes, (2012)
-
Marketing communications via celebrity endorsement : an integrative review
Rocha, Patrícia Ianelli, (2019)
-
Relationship between country brand and internationalization : a literature review
Montanari, Maria Gabriela, (2019)
- More ...