The use of the country of origin information in communication strategies used by Brazilian cosmetics-exporting enterprises in external markets
Year of publication: |
2012
|
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Authors: | Paterlini, Matheus Arantes ; Giraldi, Janaina de Moura Engracia ; Amui, Lara Bartocci Liboni |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 4.2012, 4, p. 310-333
|
Subject: | Marketingmanagement | Marketing management | Kommunikation | Communication | Brasilien | Brazil |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung Acrobat Reader |
Other identifiers: | 10.5296/jmr.v4i4.2381 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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