The Brand-Customer Connection - To optimize profits, firms must unite brand- and customer-centric measures.
Year of publication: |
2005
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Authors: | Keiningham, Timothy L. ; Aksoy, Lerzan ; Perkins-Munn, Tiffany ; Vavra, Terry G. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 14.2005, 4, p. 33-37
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