The brand effect of key phrases and advertisements in sponsored search
Year of publication: |
2011
|
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Authors: | Jansen, Bernard J. ; Sobel, Kate ; Zhang, Mimi |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 16.2011/12, 1, p. 77-106
|
Subject: | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Metadaten | Metadata | Markenimage | Brand image | Einzelhandel | Retail trade | USA | United States |
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