The Brand Insulation Effect - Toyota customers remain loyal in the face of a recall.
Year of publication: |
2010
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Authors: | Mittal, Vikas ; Sambandam, Rajan ; Dholakia, Utpal M |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 22.2010, 2, p. 8-14
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Saved in:
Saved in favorites
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