Toyota Steers Clear of Reputation Damage
Year of publication: |
2013
|
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Authors: | Mittal, Vikas |
Other Persons: | Sambandam, Rajan (contributor) ; Dholakia, Utpal M. (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Japan | Kfz-Industrie | Automotive industry | Reputation |
Extent: | 1 Online-Ressource (6 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Vikas Mittal, Rajan Sambandam, & Utpal Dholakia (2010), "Toyota Steers Clear of Reputation Damage," Marketing Research, Summer, 9-13 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments Summer 2010 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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