The brand management system and service firm competitiveness
María Leticia Santos-Vijande; Ana Belén del Río-Lanza; Leticia Suárez-Álvarez; Ana María Díaz-Martín
| Year of publication: |
2013
|
|---|---|
| Authors: | Santos Vijande, María Leticia ; Río-Lanza, Ana Belén del ; Suárez-Álvarez, Leticia ; Díaz-Martín, Ana María |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 2, p. 148-157
|
| Subject: | Markenführung | Brand management | Wettbewerbsvorteil | Competitive advantage | Wissensintensives Unternehmen | Knowledge-intensive industry | B-to-B-Marketing | Business-to-business marketing | Dienstleistungssektor | Service industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009715063