The brand meaning co-creation process on Facebook
Year of publication: |
2017
|
---|---|
Authors: | Rosenthal, Benjamin ; Brito, Eliane Pereira Zamith |
Published in: |
Marketing Intelligence & Planning. - Emerald Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 35.2017, 7, p. 923-936
|
Publisher: |
Emerald Publishing Limited |
Subject: | Facebook | Brand meaning | Co-creation | Virtual brand community | Brand page |
-
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin, (2017)
-
Brand identity and virtual brand community for the success of co-creation
Benmiled-Cherif, Héla, (2016)
-
Shao, Wei, (2015)
- More ...
-
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin, (2017)
-
The global rhythms of consumption practices
Rosenthal, Benjamin, (2022)
-
What type of cooperation with suppliers and customers leads to superior performance?
Brito, Luiz Artur Ledur, (2014)
- More ...