The brand persona of a football manager : the case of Arsène Wenger
Year of publication: |
2022
|
---|---|
Authors: | Berndt, Adele |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 1, p. 209-226
|
Subject: | Arsenal | Arsène Wenger | Brand persona | Football manager | Human brand | Fußball | Football | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Profisport | Professional sports |
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