The Brand Positivity Effect: When Evaluation Confers Preference
Year of publication: |
2004
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Authors: | Posavac, Steven S. ; Sanbonmatsu, David M. ; Kardes, Frank R. ; Fitzsimons, Gavan J. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 31.2004, 3, p. 643-651
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Saved in:
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