The Brand Value of Fm Channels in Indore : A Comparative Analysis
Year of publication: |
2014
|
---|---|
Authors: | Attri, Rekha |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Vertriebsweg | Distribution channel | Markenimage | Brand image |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. X, No. 4, December 2013, pp. 37-48 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 18, 2014 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The impact of brand experiences on brand resonance in multi-channel fashion retailing
Huang, Ran, (2015)
-
Burmann, Christoph, (2008)
-
The brand value of FM channels in indore : a comparative analysis
Attri, Rekha, (2013)
- More ...
-
An assessment of advertising effectiveness of Indian banks using Koyck model
Mulchandani, Ketan, (2019)
-
Measuring public sector oil marketing companies' brand awareness
Attri, Rekha, (2011)
-
The brand value of FM channels in indore : a comparative analysis
Attri, Rekha, (2013)
- More ...