The branded self as paradox : polysemic readings of employee-brand identification
Sandra Smith and Margo Buchanan-Oliver
| Year of publication: |
2011
|
|---|---|
| Authors: | Smith, Sandra ; Buchanan-Oliver, Margo |
| Published in: |
Branded lives : the production and consumption of meaning at work. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-092-1. - 2011, p. 57-74
|
| Subject: | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384363