The breadth-based adjective rating task (BART) in consumer behavior
Ross B. Steinman; Andrew Karpinski
| Year of publication: |
2009
|
|---|---|
| Authors: | Steinman, Ross B. ; Karpinski, Andrew |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 4, p. 327-335
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003898046