Driving NFL fan satisfaction and return intentions with concession service quality
Year of publication: |
2009
|
---|---|
Authors: | Larson, Brian V. ; Steinman, Ross B. |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 30.2009, 4, p. 418-428
|
Subject: | Profisport | Professional sports | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | USA | United States |
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