The broken product chain : rapid paths of service internationalization in terms of the service-dominant logic
Year of publication: |
2012
|
---|---|
Authors: | Freiling, Jörg ; Wassermann, Roland ; Laudien, Sven |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 10, p. 1623-1635
|
Subject: | Service-Dominant Logic | Service-dominant logic | Leistungsbündel | Bundling strategy | Betriebliche Wertschöpfung | Value creation | Internationaler Markteintritt | International market entry |
-
Lai, Chia Tai Angus, (2017)
-
Sjödin, Rönnberg David, (2017)
-
Investigating manufacturing companies value co-creation approaches during servitisation
Goduscheit, René Chester, (2023)
- More ...
-
Freiling, Jörg, (2012)
-
Laudien, Sven M., (2011)
-
Freiling, Jörg, (2011)
- More ...