The building and management of the nation brand : the example of Poland
Year of publication: |
2014
|
---|---|
Authors: | Wilczak, Agnieszka ; Skorek, Monika |
Published in: |
Brand management in emerging markets : theories and practice. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6242-1. - 2014, p. 223-238
|
Subject: | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Polen | Poland |
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