The building blocks of corporate reputation : definitions, antecedents, consequences
Year of publication: |
2012
|
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Authors: | Fombrun, Charles J. |
Published in: |
The Oxford handbook of corporate reputation. - Oxford : Oxford Univ. Press, ISBN 978-0-19-870461-4. - 2012, p. 94-113
|
Subject: | Firmenimage | Corporate reputation | Theorie | Theory |
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