The business case for CSR : a trump card against hypocrisy?
Year of publication: |
2021
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Authors: | Hafenbrädl, Sebastian ; Waeger, Daniel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 838-848
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Subject: | Business case | Corporate social responsibility | CSR communication | Hypocrisy | Rhetorical frames | Signaling | Social evaluations | Corporate Social Responsibility | Öffentlichkeitsarbeit | Public relations | Stakeholder |
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