The buying brain : secrets of selling to the subconscious mind
A.K. Pradeep
| Year of publication: |
2010
|
|---|---|
| Authors: | Pradeep, A. K. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Neuromarketing | Marketing | Verbraucherverhalten | Neuromarketing. | Consumer behavior. | Shopping--Psychological aspects. | Marketing--Psychological aspects. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 252 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-60177-8 ; 0-470-60177-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008637469