Neuromarketing : die innovative Visualisierung von Emotionen
Arndt Traindl
| Year of publication: |
2007 ; 3. Aufl.
|
|---|---|
| Authors: | Traindl, Arndt |
| Publisher: |
Linz : Trauner Verl. |
| Subject: | Neuromarketing | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Verbraucherverhalten | Marketing | Hirnforschung | Point of sale | Visuelle Wahrnehmung | Visualisierung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 126 S. Ill., graph. Darst. 22 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Erscheint: 27. Juni 2007 |
| ISBN: | 3-85499-234-3 ; 978-3-85499-234-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003489645