The “Buzz” Behind the Buzz Matters : Energetic and Tense Arousal as Separate Motivations for Word of Mouth
Year of publication: |
2020
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---|---|
Authors: | Teeny, Jacob ; Deng, Xiaoyan ; Unnava, H. Rao |
Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 30.2020, 3 (22.01.), p. 429-446
|
Publisher: |
Wiley |
Saved in:
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