"Too true to be good?" : when virtual reality decreases interest in actual reality
Year of publication: |
2019
|
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Authors: | Deng, Xiaoyan ; Unnava, H. Rao ; Lee, Hyojin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 561-570
|
Subject: | Virtual reality | Similarity | Experiential consumption | Art | Museum | Leisure travel | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour |
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