The Caribbean Medical Center case : marketing decision-making for hospitals facing customer attrition
José Exprúa, Lucienne Rodríguez Barberena
| Year of publication: |
September 2016
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|---|---|
| Authors: | Exprúa, José ; Rodríguez Barberena, Lucienne |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3878-3885
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| Subject: | Hospital management | Case study | Marketing strategy | Segmentation | Positioning | Heath care industry | Executive education | MBA program | Krankenhaus | Hospital | Marketingmanagement | Marketing management | Betriebswirtschaftsstudium | Graduate business education | Führungskräfteentwicklung | Leadership development | Marketing | Karibischer Raum | Caribbean countries | Beziehungsmarketing | Relationship marketing | Gastgewerbe | Hospitality industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.11.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515293