The categories, rules, and demonstrations of guanxi in Chinese society
Year of publication: |
October-December 2016
|
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Authors: | Chang, En-Chung ; Chou, Ting-Jui ; Huang, Chungming ; Wang, Xun |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 23.2016, 4, p. 311-325
|
Subject: | differential mode of association (chaxugeju) | guanxi | relationship management | structural equation modeling | Soziales Netzwerk | Social network | China | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing |
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