The causal effect of service satisfaction on customer loyalty
Guofang Huang, K. Sudhir
| Year of publication: |
2021
|
|---|---|
| Authors: | Hang, Guofang ; Sudhir, K. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 1, p. 317-341
|
| Subject: | service satisfaction | customer loyalty | common-methods bias | measurement error | cross-sectional data | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Messung | Measurement | Statistischer Fehler | Statistical error |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2019.3549 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012435279