The Challenge for Brands in the Other China - Reaching consumers in lower-tier cities requires a communication strategy tailored to their hopes and aspirations.
| Year of publication: |
2007
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|---|---|
| Authors: | Sinha, Kunal |
| Published in: |
The China business review : the magazine of the US-China Business Council. - Washington, DC : Council, ISSN 0163-7169, ZDB-ID 4343438. - Vol. 34.2007, 5, p. 28-33
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