China: unique approaches to advertising in a globalising world
Julie Bilby and Kunal Sinha
| Year of publication: |
2017
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|---|---|
| Authors: | Bilby, Julie ; Sinha, Kunal |
| Published in: |
Global advertising practice in a borderless world. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-91830-6. - 2017, p. 192-207
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| Subject: | Werbewirtschaft | Advertising industry | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011668026