The challenge of a prominent position : decomposing shopping goals in sponsored search advertising
Qing Huang, Bingjia Shao, Xiaoling Li, Tao He, Juanyi (Sunny) Liu and Xinjian Li
| Year of publication: |
2023
|
|---|---|
| Authors: | Huang, Qing ; Shao, Bingjia ; Li, Xiaoling ; He, Tao ; Liu, Juanyi ; Li, Xinjian |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 52.2023, 1, p. 115-132
|
| Subject: | Werbung | Advertising | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1961646 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233771