The challenge of basic strategies
by Kay Georg Segler
| Year of publication: |
1987
|
|---|---|
| Authors: | Segler, Kay G. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 21.1987, 5, p. 76-89
|
| Subject: | Management | Unternehmensplanung | Corporate planning | Internationale Betriebswirtschaftslehre | International business research | Marketingmanagement | Marketing management |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001072502