The challenge of public relations financial accountability: the case of the USA
Year of publication: |
2008
|
---|---|
Authors: | Fall, Lisa T. ; Lubbers, Charles A. |
Published in: |
Destination branding : creating the unique destination proposition. - Amsterdam [u.a.] : Butterworth-Heinemann, ISBN 0-7506-5969-6. - 2008, p. 141-155
|
Subject: | Tourismusmarketing | Tourism marketing | Return on Investment | Return on investment | USA | United States |
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