The challenger sale : taking control of the customer conversation
Matthew Dixon and Brent Adamson
| Year of publication: |
2011
|
|---|---|
| Authors: | Dixon, Matthew ; Adamson, Brent |
| Publisher: |
New York : Portfolio Penguin |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 221 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-1-591-84435-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009362449